Unboxing Digital Growth for a Leading B2BPackaging Company
Helping a packaging solutions company transition from catalog-based selling to a lead-generating, SEO-optimized digital powerhouse—bringing more inquiries, trust, and visibility across India.
The client, a B2B packaging manufacturer, relied heavily on channel partners and offline sales. Their digital presence was minimal—no SEO, no proper product display, and zero digital lead pipeline. Competitors with modern websites and marketplace presence were winning their market share.
Services Used
Website Development
B2B SEO
Lead Generation
Digital Catalog
Performance Ads
Google Business Optimization
200%
Increase in organic traffic
10+
Product inquiries/month
1X
Improvement in website speed
₹0
Cost per lead
The Challenge
The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1
Outdated website without product filters or specs
2
Poor visibility on Google for packaging keywords
3
No structured catalog online—only PDFs or WhatsApp
4
No tracking of leads or inquiry sources
5
No CRM or follow-up workflows
6
Weak positioning in comparison to new-age players
Phase 1: Website Foundation & Planning (2 weeks)
Our Solutions
SEO audit and industry keyword mapping
Buyer personal development: procurement heads, D2C founders, wholesale buyers
Planned product-category-first site structure
Conversion goals set: form fills, quote requests, phone calls
Phase 2: Website Design & SEO Setup (6 weeks)
Our Solutions
Mobile-first responsive website with product categories, variants, and inquiry buttons
Added use-case based product pages (e.g., “Corrugated Boxes for Exports”)
Technical SEO: page speed, schema, crawlability
WhatsApp integration + CTA tracking setup
Phase 3: Local SEO & Content Marketing (8 weeks)
Our Solutions
Optimised Google Business Profile (photos, Q&A, location tags)
Created supporting blog content: e.g., “How to Choose the Right Packaging for Export”
Built backlinks via industry directories & vendors
Enabled location pages for city-wise targeting (Delhi, Mumbai, Indore, Pune)
Phase 4 – Lead Generation Campaigns (4 weeks)
Our Solutions
Ran Google Search Ads for high-intent terms (“custom packaging supplier”, “corrugated box near me”)
Retargeted website visitors with WhatsApp CTA and catalog download ads
Implemented basic CRM + email automation for faster follow-up
Our Manufacturing Expertise
Years of experience working with manufacturing companies has given us deep insights into what drives success in industrial markets.
1
Ranked on Page 1 for 10+ keywords in “custom packaging”, “corrugated box suppliers”
2
40–45 qualified leads/month from website alone
3
Tracked ROI from different product pages and ad groups
4
Bounce rate dropped by 50% after UX revamp
5
Reduced reliance on offline sales agents
6
Cost per lead reduced to ₹89
Ready to Transform Your Manufacturing Business?
Get a free consultation and discover how we can help you dominate your market, generate more qualified leads, and drive sustainable growth.
