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Turning Stays into Stories: Building Digital Footfall for aBoutique Resort Chain

We helped a boutique hotel & resort chain with properties across Himachal and Uttarakhand move from aggregator-dependency (OTA platforms) to direct bookings via website traffic, brand storytelling, and high-converting performance ads.
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Client Problem

The resort was receiving bookings mainly through OTA platforms like Booking.com and MakeMyTrip, losing 20–30% margins in commissions. Despite having stunning properties, their direct website was underperforming, with poor SEO, no visual storytelling, and zero tracking on user behavior or leads.

Services Used

Website Design

SEO

Performance Marketing

Visual Branding

Booking Funnel Optimization

Google Travel Integration

300 %

increase in direct website bookings

1 %

Bounce rate reduced by

0 x

Instagram engagement rate

0 %

drop in OTA dependency

The Challenge

The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1

Poorly built website with slow loading & no mobile experience

2

High dependency on aggregator platforms (OTA)

3

No visual storytelling to highlight property, activities, or food

4

No SEO or blog strategy for organic discovery

5

Instagram had no direction posting only festive offers or room shots

6

No direct booking funnel visitors would bounce and book on OTAs instead

Phase 1: Brand Story & Booking Funnel Setup (3 weeks)

Our Solutions

  • Defined the unique positioning: “Nature-first, boutique stays with soul”
  • Rebuilt the website with clear CTAs, experience pages, stay details, and offer banners
  • Integrated direct booking engine + WhatsApp CTA for queries
  • Created itineraries, experience-based stay options (e.g., “Workation in Himachal”, “Couple Retreat”, etc.)

Phase 2: SEO + Organic Discovery (6 weeks)

Our Solutions

  • Keyword strategy targeting long-tail search terms: “offbeat resorts in Himachal”, “resorts with snow view in Manali”, etc.
  • Local SEO setup for all 3 property locations
  • Structured blogs: “Best times to visit X”, “Local food to try in Y”, “Weekend getaway from Delhi”
  • Integrated Google Travel + map reviews to rank across surfaces

Phase 3: Visual Storytelling & Social Media Growth (ongoing)

Our Solutions

  • Content bucket system: Property walk-throughs, guest stories, activities, food, local festivals
  • Reel and carousel strategy for Instagram with on-ground video shoots
  • Created season-based offers + storytelling campaigns (Summer in the Hills, Monsoon Specials, etc.)
  • UGC campaign: Guests sharing their stay highlights with brand tags

Phase 4: Ads & Remarketing (5 weeks)

Our Solutions

  • Ran Google Ads targeting “resorts in Himachal”, “snow stay near Manali”, “workation packages”
  • Meta Ads targeted toward urban couples, families, and remote workers
  • WhatsApp campaigns for leads who dropped off after checking availability
  • Retargeting ads with dynamic creatives for those who viewed rooms or experiences

Our Manufacturing Expertise

Years of experience working with manufacturing companies has given us deep insights into what drives success in industrial markets.
1

Direct bookings up by 320% within 5 months

2

Reduced OTA dependency by 28%

3

60–70 booking-related inquiries/month via WhatsApp & email

4

60% drop in bounce rate and 3.4x increase in average session duration

5

Reels consistently reached 20k+ accounts organically

6

Branded stay packages (like workation & wellness stays) brought 40% repeat bookings

Ready to Transform Your Manufacturing Business?

Get a free consultation and discover how we can help you dominate your market, generate more qualified leads, and drive sustainable growth.

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