Scaling Taste & Traffic: Digital Growth for a Regional F&B Franchise
A fast-growing quick service restaurant (QSR) franchise with 15+ outlets partnered with us to build digital visibility, standardize their online presence, and drive footfall and delivery orders through performance marketing and hyperlocal SEO.
The franchise was expanding rapidly across Tier 1 and Tier 2 cities but lacked a strong digital foundation. Each outlet had inconsistent online profiles, no unified brand story, low visibility on search/maps, and was overly reliant on food aggregators. As a result, margins were squeezed and brand loyalty was weak.
Services Used
Hyperlocal SEO
Performance Marketing
Brand Strategy
Social Media
Local Lead Gen
Online Ordering Optimization
200%
Increase in branded & non-branded search traffic
1L
Total views/month on Google Business listings
0%
Jump in direct website-based orders
0%
Cost per acquisition
The Challenge
The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1
Poor search visibility for outlet names & menu items
2
Google listings outdated or unclaimed for some outlets
3
No central brand voice across digital platforms
4
Instagram growth slow, no content calendar or strategy
5
Dependent on Zomato/Swiggy commissions
6
No digital ordering integration on their own site
Phase 1: Brand Foundation & Audit (3 weeks)
Our Solutions
Full audit of all 15 franchise outlet listings (Google, Maps, Swiggy, Zomato)
Designed a brand tone and unified visual style for online use
Identified high-margin SKUs to promote across platforms
Revamped their WordPress site with direct ordering CTA
Phase 2: Local SEO + Listings Optimization (4 weeks)
Our Solutions
Claimed, verified, and optimised Google Business profiles
Uploaded 300+ photos across listings
Added location keywords and menu schema for each outlet
Implemented review management and UGC strategy
Phase 3: Social Media + Visual Content (ongoing)
Our Solutions
Created monthly content buckets: product highlights, behind-the-scenes, franchisee stories
Shot brand visuals (dishes, ambience, staff) across 3 cities
Reel strategy focused on trending food formats (voiceovers, transitions, reviews)
Grew Instagram following by 4X organically in 6 months
Phase 4: Paid Campaigns & Order Funnel (6 weeks)
Our Solutions
Ran location-targeted Google Ads (e.g. “best burgers near me”)
Used Meta ads for offers (BOGO, festival packs, new outlet launch)
Linked ads to in-house ordering and WhatsApp chatbot
Tracked per-outlet performance via UTM and QR scans
Our Manufacturing Expertise
Years of experience working with manufacturing companies has given us deep insights into what drives success in industrial markets.
1
Google listings brought in 1.4L+ monthly views
2
#1 search position for outlet brand names + “near me” queries
3
Website orders increased by 70%, reducing aggregator dependency
4
Footfall increased in 9 of 15 locations, tracked via QR scan discounts
5
Cost per conversion dropped by 38%
6
Franchisee satisfaction increased with central brand management
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