From Traditional Mills to Digital-First Lead Generation
Helping a legacy textile manufacturer transform digitally with a long-term SEO, content, and performance strategy that continues to generate leads, visibility, and industry recognition.
Despite being a well-established B2B supplier, the brand lacked digital presence and struggled to attract modern buyers. Their outdated website, weak SEO, and absence on marketplaces or search made it difficult to compete with emerging players.
Services Used
SEO
Website Revamp
Brand Strategy
Content Marketing
B2B Lead Generation
Performance Ads
300%
Increase in organic traffic
200%
Qualified Leads Generated
$0M+
Revenue Generated
0 mos
Project Timeline
The Challenge
The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1
Website traffic had declined 40% over the previous 18 months
2
Competitors were dominating search results for key industry terms
3
No clear digital marketing strategy or measurement framework
4
Lead generation was down 60% compared to industry benchmarks
5
Outdated website was not mobile-optimized or conversion-focused
6
Sales team was struggling to find qualified prospects online
Phase 1: Foundation & Analysis (1 month)
Our Solutions
In-depth SEO audit and technical crawl
Competitor benchmarking: Indian and export-facing fabric brands
Website content gap analysis
Customer personas (buyers, sourcing heads, QC managers)
