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From Offline Dealer to B2B Demand Magnet: Scaling anIndustrial Supply Brand Digitally

We partnered with a traditional industrial supply distributor to modernize their presence, generate qualified B2B leads, and reduce their over-reliance on vendor referrals and offline networks.
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Client Problem

The client was a well-established industrial supplier dealing in bearings, lubricants, machine tools, and consumables. But they had no digital presence, no product visibility online, and zero digital inquiries. Their growth was capped by territory limitations and offline competition.

Services Used

Website Development

SEO

Goggle Ads

Product Catalog Setup

Lead Generation

Local SEO

200 %

Growth in website traffic

1 +

Qualified B2B inquiries/month

500 %

Product catalog page views

₹ 0

Cost per lead

The Challenge

The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1

No website or brand discoverability on search engines

2

Depended on vendor referrals and repeat business

3

No structured product listing, pricing, or catalog system

4

Missed inquiries from potential buyers in other cities

5

No lead tracking, retargeting, or performance marketing in place

6

Offline brochures shared on WhatsApp were outdated and non-interactive

Phase 1: Foundation & Brand Setup (3 weeks)

Our Solutions

  • Created a conversion-focused website with category navigation (bearings, valves, sealants, etc.)
  • Developed unique content for 20+ product types with specs, certifications, and supplier info
  • Defined positioning around “bulk industrial supply partner for SMEs and large factories”

Phase 2: SEO & Catalog Optimization (8 weeks)

Our Solutions

  • Targeted B2B keywords with city+product intent (e.g. “industrial lubricant distributor Mumbai”)
  • On-page SEO: meta tags, speed, schema, internal linking
  • Local SEO setup for warehouses in multiple cities
  • Setup of Google My Business profiles for all distribution locations

Phase 3: Lead Generation Ads & Retargeting (4 weeks)

Our Solutions

  • Lead Generation Ads & Retargeting (4 weeks)
  • Built landing pages for each product group (e.g., “bulk bearing suppliers”)
  • Enabled WhatsApp inquiry, quote request, and form submissions
  • Setup UTM tracking + CRM to segment by product interest

Phase 4: Automation & Follow-Up Systems

Our Solutions

  • Auto-assign leads based on product interest (bearings, valves, etc.)
  • WhatsApp follow-up flows with quote + catalog sharing
  • Email drip sequence for procurement managers who didn’t convert immediately
  • Added incentive for repeat orders (credit cycle, discounts)

Our Manufacturing Expertise

Years of experience working with manufacturing companies has given us deep insights into what drives success in industrial markets.
1

14+ keywords on Page 1 (within 90 days)

2

60–70 qualified inquiries per month via SEO + Ads

3

Cost per lead reduced to ₹102

4

Average order value increased by 37% via online quote pipeline

5

Inquiries came from 6+ industries including Auto, Pharma, Food Processing, and Manufacturing

6

Improved brand recall and authority in the supplier ecosystem

Ready to Transform Your Manufacturing Business?

Get a free consultation and discover how we can help you dominate your market, generate more qualified leads, and drive sustainable growth.

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