Turning Compliance into Conversion: Digital
Lead System for a Modern CA Firm
We helped a forward-thinking accounting and tax consultancy build an inbound lead engine using SEO, Google Ads, and simplified service pages—driving consistent client queries for GST, Income Tax, ROC, and MSME compliance.
The CA firm had solid offline reputation but was invisible online. No website traffic, no ranking on Google, no lead tracking. Most new clients came from word-of-mouth or referrals. They wanted to attract startups, small business owners, and freelancers—but had no system in place to convert search traffic into inquiries.
Services Used
SEO
Performance Marketing
Website Design
Lead Funnels
Local SEO
CRM Setup
300%
Increase in organic traffic
1+
Service inquiries/month
₹0
Cost per lead
400%
Google Maps listings views up
The Challenge
The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1
No structured website—just a single-page site with contact form
2
No presence on Google for service-based keywords (GST filing, tax audit)
3
No call-to-action on service pages
4
Weak visual branding and trust signals
5
Relied heavily on personal WhatsApp follow-ups
6
No CRM, lead tracking, or remarketing system
Phase 1: Strategy & Site Overhaul (3 weeks)
Our Solutions
Competitor audit: top accounting firms in Delhi NCR
Keyword research: service + location + intent (e.g. “GST filing for startups Delhi”)
Designed a clean, fast-loading WordPress website
Created service-specific landing pages with CTAs + FAQs
Phase 2: SEO + Local Discovery Optimization (5 weeks)
Our Solutions
Google My Business optimisation (photos, services, Q&A, location tags)
