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From Traditional Mills to Digital-First Lead Generation

Helping a legacy textile manufacturer transform digitally with a long-term SEO, content, and performance strategy that continues to generate leads, visibility, and industry recognition.
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Client Problem

Despite being a well-established B2B supplier, the brand lacked digital presence and struggled to attract modern buyers. Their outdated website, weak SEO, and absence on marketplaces or search made it difficult to compete with emerging players.

Services Used

SEO

Website Revamp

Brand Strategy

Content Marketing

B2B Lead Generation

Performance Ads

300 %

Increase in organic traffic

200 %

Qualified Leads Generated

$ 0 M+

Revenue Generated

0 mos

Project Timeline

The Challenge

The client faced multiple digital marketing challenges that were impacting their business growth and competitive position.
1

Website traffic had declined 40% over the previous 18 months

2

Competitors were dominating search results for key industry terms

3

No clear digital marketing strategy or measurement framework

4

Lead generation was down 60% compared to industry benchmarks

5

Outdated website was not mobile-optimized or conversion-focused

6

Sales team was struggling to find qualified prospects online

Phase 1: Foundation & Analysis (1 month)

Our Solutions

  • In-depth SEO audit and technical crawl
  • Competitor benchmarking: Indian and export-facing fabric brands
  • Website content gap analysis
  • Customer personas (buyers, sourcing heads, QC managers)

Phase 2: Website Redesign & Brand Refresh (2.5 months)

Our Solutions

  • Rebuilt the website with clean, mobile-first design
  • Developed key landing pages (Home, About, Product Categories, Contact)
  • Repositioned brand around “ethical, export-grade cotton & blends”
  • Enabled product catalog browsing with inquiry CTAs

Phase 3: Content, SEO & Authority Building (ongoing for 24 months)

Our Solutions

  • Monthly blog + article calendar focused on keywords (e.g. “greige cotton fabric suppliers”, “OEKO-TEX certified mills India”)
  • On-page and technical SEO (URL structure, internal linking, schema)
  • Link building from textile forums and industry websites
  • Local SEO for Surat + Pan India B2B buyers

Phase 4: Performance Marketing & Outreach

Our Solutions

  • Google Search Ads for commercial keywords
  • Lead magnet ads targeting sourcing managers on LinkedIn
  • Email nurturing + WhatsApp lead automation for inbound inquiries
  • Marketplace listing support (IndiaMart, Alibaba profiles audited & optimised)

Our Manufacturing Expertise

Years of experience working with manufacturing companies has given us deep insights into what drives success in industrial markets.
1

320% increase in monthly organic traffic

2

12+ high-intent keywords on Page 1 (e.g., “recycled cotton supplier India”)

3

60+ monthly product inquiries through website

4

5X increase in returning traffic (due to content ecosystem)

5

Reduced sales team dependency on trade shows for lead gen

6

₹6 Cr+ opportunity pipeline from inbound leads alone

Ready to Transform Your Manufacturing Business?

Get a free consultation and discover how we can help you dominate your market, generate more qualified leads, and drive sustainable growth.

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