The A.C.I.D. Test
Four dimensions. One score out of 40. Every Digital Asset we build is engineered to score 35+. Most B2B businesses currently score 8–15. Take the free test and find out exactly where you stand.
Built for B2B Businesses. Not Generic Brands.
The A.C.I.D. Test is a 40-point scoring framework that measures the four pillars every high-performing Digital Asset must have. It tells you precisely why your website isn't generating the qualified enquiries your business deserves.
What the A.C.I.D. Test Measures
Authority
Can Google and AI recognise your business as a real, credible entity? Authority is the foundation of every Digital Asset we build.
- Google Knowledge Panel signals
- E-E-A-T markers (Experience, Expertise, Authority, Trust)
- Founder and brand entity setup
- NAP consistency across the web
Why Authority Comes First
Most B2B websites are invisible because Google doesn't recognise them as real entities. A manufacturer with 30 years of experience, or a CA firm with 200 clients, can score near zero on Authority simply because their digital signals are missing or inconsistent. The A.C.I.D. Test measures this precisely. We build Knowledge Panel signals, E-E-A-T markers, and founder credentials into every Digital Asset so that Google and AI cite your business as the trusted source, before a buyer even visits your site.
Control
Do you own your digital channels completely, or are you dependent on a platform that can raise prices, change algorithms, or remove you overnight?
- Owned website with zero platform risk
- Direct lead capture, no middlemen
- Full CRM and data ownership
- No IndiaMART, JustDial, or Upwork dependency
Rented Visibility vs Owned Authority
If your primary source of leads is IndiaMART, JustDial, or a legal directory, your score on Control is near zero. Stop paying, and you vanish in 24 hours. That is not an asset; that is a subscription to someone else's audience. The Control dimension measures how much of your digital presence you actually own. A business that scores 10 on Control has a website, content, and rankings that belong entirely to them. Nothing changes if they stop paying us tomorrow.
Intelligence
Can machines parse your data? ChatGPT, Gemini, and Perplexity are where tomorrow's buyers search. If your website isn't structured for AI, it's invisible to an entire generation of discovery.
- Full JSON-LD schema stack on every page
- LLM files for AI crawling and indexing
- Structured data: Organisation, LocalBusiness, Product, FAQPage
- GEO-ready architecture from day one
AI-Readiness Is Not Optional Anymore
A procurement manager in 2025 searches Google. Their colleague asks ChatGPT. Their director asks Perplexity. If your website lacks structured schema, LLM files, and AI-crawlable architecture, you are invisible to two out of three of these searches. The Intelligence dimension measures exactly this: how well can AI engines parse, understand, and cite your business. Most B2B websites score 1–2 out of 10 on Intelligence. Every Digital Asset we build scores 9 or higher from the launch date.
Demonstration
Is there visible proof of your credibility? A high-value buyer needs to trust you before they pick up the phone. Demonstration is the proof layer that converts visitors into enquiries.
- Case studies with real data and named results
- Certifications, accreditations, and credentials
- Structured testimonials with schema markup
- Buyer-ready trust signals above the fold
Trust Before the First Call
A senior procurement officer evaluating a new supplier, a business owner looking for a CA firm, or an architect specifying materials, all of them look for proof before they reach out. If your website lacks case studies, certifications, and structured testimonials, you are forcing the buyer to take a leap of faith. The Demonstration dimension measures how much trust your Digital Asset builds before the first contact. It is often the single biggest gap between a website that generates enquiries and one that doesn't.
Where Does Your Business Stand?
Each dimension is scored out of 10. A total of 35+ means your Digital Asset is working hard for you. Here's how most B2B businesses compare.
Your digital presence is nearly invisible. Directory dependency is high. Buyers cannot find you without a marketplace. Urgent rebuild required.
Some foundations are in place but significant gaps in AI-readiness, trust signals, or ownership. You are leaving qualified enquiries on the table every week.
Take the Free A.C.I.D.
Self-Test
20 questions · 4 minutes · Instant score out of 40 · Branded PDF report
The A.C.I.D. Test.
Score your Digital Asset
out of 40.
Twenty quick questions across four dimensions. You get an instant score, a clear reading of where you stand, and a branded PDF report you can download. Most B2B businesses score between 8 and 15. Find out exactly where you stand.
Where should we send your report?
Your score is ready. Add your details to unlock the full reading and your branded PDF. A copy goes to our team so we can help you close the gaps.
🔒 Your data is safe. No spam. We use it only to send your report and to follow up with specific recommendations.
Not Sure Where You Stand?
Take the Free A.C.I.D. Test.
We run your website through our proprietary A.C.I.D. framework and deliver a personalised audit report, scoring you on Authority, Control, Intelligence, and Demonstration, with specific recommendations for each gap. No generic checklist. No upsell calls.
- Authority Audit: E-E-A-T signals, Knowledge Panel, entity setup
- Control Audit: Platform dependency, ownership gaps, direct lead capture
- Intelligence Audit: Schema stack, AI-readiness, GEO structure
- Demonstration Audit: Trust signals, proof elements, conversion gaps
Request a Free A.C.I.D. Audit
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