Digital Marketing Glossary
Decode the jargon. Here is a clear, no-nonsense guide to the terms we use to build your digital presence.
A.C.I.D. Framework
Square Root SEO's proprietary framework for assessing and building a digital presence. It stands for Authority, Control, Intelligence, and Demonstration. It ensures your digital asset is permanent, trustworthy, and built to convert.
B2B (Business-to-Business)
A business model where a company sells its products or services to other businesses rather than directly to consumers (B2C). B2B sales cycles are typically longer and rely heavily on trust, specifications, and authority.
Digital Asset
A permanent, structured online presence (like a well-architected website) that you own completely. Unlike rented visibility on directories (like IndiaMART), a digital asset compounds in value over time and generates leads independently.
Digital Factory
A specific type of Digital Asset designed for manufacturers. It focuses on showcasing manufacturing capabilities, machinery, product specifications, and industrial compliance to attract global B2B buyers.
Digital Office
A Digital Asset engineered for professional service providers (like CAs, Lawyers, and Consultants). It prioritizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to establish industry authority and attract high-value clients.
Digital Showroom
A visually-driven Digital Asset built for traders, distributors, and material suppliers (like Natural Stone or Furniture). It is optimized to help architects and interior designers specify products directly for their projects.
Lead Generation
The process of attracting and converting strangers into prospects who have indicated interest in your company's product or service. In B2B, this often happens via RFQ (Request for Quote) forms or direct contact.
Organic Traffic
Visitors who land on your website as a result of unpaid search results. This is achieved through effective SEO, meaning you don't pay for each click as you would with Google Ads.
Rented Visibility
Relying on third-party platforms (like JustDial, TradeIndia, or IndiaMART) or paid advertisements for your leads. The moment you stop paying the platform, your visibility drops to zero.
SEO (Search Engine Optimization)
The technical and strategic process of improving your website so that it ranks higher in search engines (like Google) for specific, relevant keywords, resulting in increased organic traffic.